Which principle of persuasion suggests that individuals prefer to be asked rather than told what to do?

The principle of persuasion that highlights the preference for being asked rather than told is rooted in the concept of reciprocity. This principle suggests that individuals are more likely to respond positively when they feel involved in the decision-making process. When someone is asked for their input or to take action, it fosters a sense of ownership and respect for their autonomy. This collaborative approach not only increases the likelihood of compliance but also strengthens the relationship between the parties involved, as it encourages mutual respect and understanding.

In contrast, other principles like consistency relate to an individual's desire for their actions to align with their beliefs or commitments, while authority focuses on influence derived from perceived expertise or credentials. Scarcity emphasizes the urgency or exclusivity of an opportunity, motivating individuals through fear of missing out. However, none of these directly address the comfort and preference individuals feel when included in the decision-making process, which is central to the principle of reciprocity.