Which principle suggests that people are more likely to comply when they feel a connection or rapport?

The principle that suggests people are more likely to comply when they feel a connection or rapport is the concept of liking. This principle is grounded in psychology and social dynamics, where individuals generally have a preference to agree or comply with those they feel positively about or share common interests with.

When people perceive that they have a rapport with someone, they are more inclined to trust that person and be open to their requests or suggestions. This connection might stem from mutual friends, shared values, or similar experiences, enhancing the likelihood of compliance due to the positive feelings associated with the relationship.

In essence, the principle of liking emphasizes the impact of interpersonal relationships and rapport on decision-making and compliance tendencies in a social context, highlighting how important it is to build connections for effective communication and persuasion.